Impact funds
We generate original communication strategies for organizations committed to producing social, economic and environmental changes in search of a more just society.
What matters most when documenting impact?
Balancing rigorous data with human stories.
Where do impact stories come from?
From the people who participate in and benefit from the projects.
What do impact funds aim to communicate?
How an investment can generate real change in people’s lives.
How do you visualize and communicate the social impact of an investment?
We often have the opportunity to meet the final beneficiaries of the projects supported by impact funds. This allows us to understand the real value of our work and the responsibility of documenting these stories properly.
What distinguishes impact communication from traditional corporate communication?
Impact communication goes beyond presenting financial results. Its purpose is to explain how an investment can generate real transformations in people’s lives.
What is the biggest challenge when communicating impact?
The challenge lies in balancing data and humanity. Numbers are essential, but the stories behind them are what allow people to understand the true scope of a project.
How do you discover stories within impact projects?
Stories emerge when you get closer to the people involved in the projects. Listening and observing allows you to understand how an initiative becomes a real transformation.
Why is rigorous impact documentation important?
Because impact projects must be transparent. Good documentation allows people to understand processes, learn from them, and share knowledge with other organizations.
Daniel
Gonima
Creative Director
Outstanding
projects
a deeper dive into our process
Finding the voice within Impact Finance
Impact Funds / Communication
In this case, we found a way to communicate Impact Finance's foundational values through pre-Hispanic culture. This was an inspiring challenge for us, as the pursuit of the mission of impact funds led us to design the brand's details in an original manner. Learn more about this project.
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