Outstanding
projects
a deeper dive into our process
Wandercraft and "La vuelta Atalante"
Marketing and Communication strategy
This project brought the Wandercraft exoskeleton to rehabilitation centers across Spain through a campaign called “La Vuelta a Atalante.” By connecting directly with doctors, therapists, and patients, we helped introduce this groundbreaking medical technology to the Spanish rehabilitation community. Through demonstrations, clinical collaborations, and patient stories, the campaign transformed innovation into a shared human experience.
Where Japan Meets Colombia: A Bold Fusion of Cultures
Branding
This project blends popular aesthetics from Japan and Colombia into a unique graphic identity. Inspired by an iconic Colombian record label, we developed an original typography that connects tradition and modernity, creating an authentic and bold visual identity.
From Brand Identity to Congress Identity
Branding / Event Production
The project developed for the Canary Islands Society of Otolaryngology (SCORL) began as a strategic effort to strengthen the society’s institutional identity and improve how it communicates with the medical community. The objective was to build a clearer, more contemporary visual identity capable of representing the value of its scientific community while supporting the growth of its activities.
Título del proyecto
categoría
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Título del proyecto
categoría
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Título del proyecto
categoría
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Strategic Conversation
Once the diagnosis is complete, we meet with the client to contrast our observations with their perspective. We explore the origin of the project, the ideas behind the brand, its evolution, and the ambitions that drive it forward. This conversation helps clarify what the brand should represent and where it wants to go.
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Discovering the Motivation
The turning point often arrives when we understand the motivation behind the project. A brand certainly has a commercial function, but it also serves another important purpose: inspiring the people who represent it. When the identity reflects that passion, communication becomes authentic and resonates with its audience.
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Concept and Visual Exploration
We explore the cultural influences, references, and communication styles that inspire the client. From this research we identify visual metaphors and conceptual directions that could represent the project. These ideas are presented through conceptual narratives and moodboards.
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Design and Refinement
After reviewing the conceptual directions with the client, we identify what resonates and what does not. We then develop branding proposals and refine them step by step until the identity becomes clear, coherent, and capable of representing the project over time.
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Brand Diagnosis
Every project begins with observation. We place ourselves in the position of someone discovering the brand for the first time and review everything that exists: website, social media, public presence, and related platforms. At this stage we analyze coherence in the message, tone, and visual communication to understand what the brand appears to be saying.
FAQ's
How do you translate the essence of a brand into an authentic visual system?
The first thing we do is deeply understand the client: their sector, motivations, cultural background, and communication context. We believe a brand must first inspire those who represent it, because the client is always the brand’s first promoter. Our goal is to ensure the client identifies with the brand we build and to explore how that essence can resonate with their audience.
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What role does culture play in your branding projects?
As an international company with a team distributed across different parts of the world, many cultures naturally influence our work. We are interested in exploring how different cultures have produced visual references capable of representing ideas and values, always with great care to understand the specific culture of each brand.
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How do you ensure a visual identity remains durable and flexible?
For a visual identity to last, it must be technically well executed. When a brand is well designed, it can adapt to different formats and contexts, even as new communication media appear over time.
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How does the co-creation process with clients work?
Co-creation is one of the most enriching parts of the creative process. It allows us to connect with the people we work with and understand their stories, motivations, and passions.
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What unique aspects of a client’s identity do you try to capture in a brand?
Above all, what motivates them. A brand should become the central element that keeps the client focused on their project and helps them project their vision into the future.
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When do you feel a brand is truly finished?
A brand is never completely finished. It reaches a point of maturity where it can begin to live on its own. When the client starts using it naturally and the visual system responds to different situations, we know the brand has found its place.
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How do you know when a brand is working?
A brand works when the people who represent it use it with confidence. When the client embraces it and uses it as a tool to communicate their project, we know the identity is fulfilling its purpose.
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What role does intuition play in the creative process?
Intuition is important, but it is supported by experience. Over time you begin to recognize patterns that help guide clearer decisions throughout the creative process.