Wandercraft and
"La vuelta Atalante"
Marketing and Communication strategy
This project brought the Wandercraft exoskeleton to rehabilitation centers across Spain through a campaign called “La Vuelta a Atalante.” By connecting directly with doctors, therapists, and patients, we helped introduce this groundbreaking medical technology to the Spanish rehabilitation community. Through demonstrations, clinical collaborations, and patient stories, the campaign transformed innovation into a shared human experience.
Bringing medical robotics closer to rehabilitation professionals and patients across Spain
In recent years, medical robotics has opened new possibilities in rehabilitation. One of the companies leading this transformation is Wandercraft, a Paris-based robotics company that developed Atalante, a self-balancing exoskeleton designed to help patients with spinal cord injuries and other neurological conditions stand and walk again during therapy. When Wandercraft decided to introduce this technology in Spain, the challenge went beyond commercial expansion: it required building trust within a highly specialized medical community and connecting this innovation with both professionals and patients.
"La vuelta Atalante"
To introduce the exoskeleton in Spain, we developed a campaign that became the central axis of the entire project: The Atalante Tour. The initiative proposed a journey across the country, visiting rehabilitation units where patients and medical professionals could experience the exoskeleton firsthand. Each demonstration added new steps walked with the device, symbolically contributing to a collective journey across Spain. Even during the pandemic, the campaign successfully reached multiple centers, bringing the technology directly to the people who could benefit from it most.
Multiplatform Content Development
We developed strategic content around the Atalante exoskeleton and the campaign, documenting the project’s journey across Spain. A central part of this work was recording patient testimonials, capturing their firsthand experiences using the exoskeleton, and sharing the human impact of the technology with the medical community and the wider public.
Medical Community Engagement
We built direct relationships with rehabilitation physicians, department heads, association leaders, nurses, physiotherapists, and patients. We also coordinated visits to rehabilitation centers across Spain and organized demonstration sessions where medical teams and patients could experience the exoskeleton firsthand.
Presence at Medical Congresses
We supported Wandercraft’s positioning within the scientific and clinical community through its presence at key medical congresses, including SOCARMEF and the National Paraplegia Congress, presenting the technology and facilitating connections with healthcare professionals.
Working with the Paris team
Working closely with the Wandercraft team in Paris was essential to understanding the technology from within. Meeting the doctors involved in the clinical development, the engineers behind its design, and the teams supporting its implementation allowed us to fully grasp not only how the exoskeleton works, but also the philosophy driving the project. Their openness and collaboration helped us understand the responsibility of communicating a technology that directly impacts people’s lives, and we remain deeply grateful to the entire team for welcoming us and making us part of the journey.
