Congreso Nacional
Paraplejia 2024
Event production
The Paraplejia 2024 Congress once again served as a key platform for sharing knowledge and experiences among leading professionals in the field of paraplegia. Together, we advanced discussions on innovation, rehabilitation, and quality of life for people with reduced mobility worldwide. This collective effort transformed the congress into an extraordinary event. Discover the process behind it.

Shaping the event’s identity
This year’s congress took place in Toledo, a city rich in history and culture, providing a distinctive setting for meaningful discussions and professional exchange. Beyond its architectural beauty, Toledo is renowned for its traditional craftsmanship, including pottery and damasquinado, an intricate metal inlay technique. Inspired by these local arts, we infused elements of tradition into the congress’s visual identity, symbolizing the fusion of heritage and innovation in the field of paraplegia.






Illustrating Toledo: A Tribute to the City’s Legacy
For the event’s branding, we chose to illustrate Toledo’s iconic cityscape, a common yet powerful choice for events of this nature. This approach allowed us to honor the city’s grandeur, paying tribute to its unique blend of history, culture, and modernity while reinforcing the deep connection between place and purpose.

From branding to communication
Building on a strong visual identity, we designed and produced a wide array of communication materials—both digital and print—to ensure a seamless and impactful experience for all attendees. From the event website to signage, promotional assets, and participant materials, our cohesive design strategy guaranteed a professional and engaging presence across all platforms.





Establishing a solid comunication platform and promotion strategy
We developed an intuitive digital platform to streamline event communication, facilitate attendee registration, and provide essential resources for speakers and participants. This user-friendly system supported promotional efforts through strategic online visibility, ensuring that the congress reached a broad and engaged audience.
Creating a meaningful experience
Beyond scientific discussions, Paraplejia 2024 offered a rich, multifaceted experience. We showcased groundbreaking technologies, rehabilitation advances, and Paralympic sports, fostering inspiration and collaboration. Social events played a key role in strengthening connections within the community, leaving a lasting impact on all participants.
