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Fundación Mapfre

The client

The Mapfre Guanarteme Foundation is a non-profit organization created by the insurance company Mapfre in 1975. Its objective is to promote cultural, social and educational activities in the communities where it is present, as well as to develop projects in the field of research and prevention in road safety, health and occupational risk prevention. The foundation carries out various initiatives and programs in collaboration with other entities, in order to contribute to the welfare and development of society.

The challenge

In this project, we were in charge of developing the graphic image of the different activities of the cultural program of the Mapfre Guanarteme Foundation. Our goal was to create original and diverse aesthetics that reflected the unique character of each activity, while maintaining a graphic line defined by the identity of the foundation.

Our approach was to create coherent and recognizable visual designs that would allow the Mapfre Guanarteme Foundation to establish a solid and recognizable presence in the cultural sphere. At the same time, we also wanted to ensure that each activity had its own unique aesthetic that reflected the vision and style of the artists or groups involved.

Our editorial work

At Calidoscopio we have had the privilege of working on an ongoing project with the Mapfre Guanarteme Foundation, in which we have developed editorial pieces for their diverse needs. In particular, we have worked on the foundation's scholarship programs, creating new aesthetics each year to keep the communication fresh and original.

Each year, we strive to develop unique and engaging visual designs that are tailored to the specific goals and audiences of each scholarship program. We ensure that each editorial piece has a consistent and recognizable visual identity that reflects the values of the Mapfre Guanarteme Foundation, but we also try to innovate and explore new ideas to keep the communication fresh and original.

Our approach has been to work collaboratively with the foundation to understand their specific goals and needs and create editorial pieces that are engaging and effective. We have developed visual designs that convey information in a clear and concise manner, while maintaining an appealing visual aesthetic that is consistent with the foundation's identity.

We are very proud to have contributed to the success of the Mapfre Guanarteme Foundation's scholarship programs and to have developed an ongoing and productive relationship with the foundation. We love working on projects that have a positive impact on society and are excited to continue collaborating with the foundation in the future.


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